This is a verified review - this means the website has checked that the reviewer has actually purchased this item. Browsing customers are much more likely to buy when they read verified purchase reviews over anonymous reviews.
Customers tend to trust reviews more when they see a mix of good and bad reviews - negative reviews can give depth and insight into a product.
This is a guest review. Research shows that almost all shoppers say reviews influence their buying decisions.
The great majority of consumers have difficulties or hesitations purchasing an item with no reviews.
Displaying reviews can increase conversion rates by 270%